Originally built as an SS/RS convertible with the 396-cu.in. Mark IV big-block V-8 engine, the Camaro went directly to the GM Styling studios to be customized under the direction of GM design boss Bill Mitchell to help generate publicity for the then-new Camaro. Alterations included split bumpers front and rear, a seamless ducktail-style rear spoiler, a hood tach, driving lamps and a special domed hood fitted with a clear Lexan top that displayed the big-block engine, which had been swapped to the hotter L78 375hp version of the 396, fitted with a quartet of Weber down-draft carburetors mounted to a Moon intake. Turbine-style wheels styled after those used on the Corvette were also fitted. The restyled body was then treated to a custom candy-apple red over gold metalflake paint finish and dubbed the Cherokee.
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